Market intelligence

Research for a decision your institution needs to make. IESG provides scoped analysis of international education information, making the sources, assumptions and limits of the evidence clear to the people using it.

Discuss a research requirement

Define the question first

A useful research brief identifies the decision, the audience for the output and the choices under consideration. It might concern a market, programme offer, partner type, recruitment channel or operational priority.

We clarify what your institution already knows, the information it holds and the questions still open. This prevents a general sector overview from being mistaken for evidence sufficient to support a specific investment or programme decision.

Areas of enquiry

Research can examine education provision, institutional or programme characteristics, publicly reported student movement, channel structures and developments relevant to a defined cooperation opportunity.

We distinguish country-level information, institutional records and individual accounts. Each output states the level addressed and the limits on applying its conclusions to a particular organisation or programme.

Sources and provenance

Depending on the brief, sources can include official statistics, public institutional information, regulatory publications, published research and information supplied by the client. Interviews or surveys are used only where explicitly included and properly arranged.

The source record identifies the publisher, date, relevant coverage and access route. Material differences in definitions, periods or populations are retained rather than removed to create an artificial comparison.

The scope states whether the work uses public sources, client information or commissioned fieldwork. Reports identify the source and method behind each finding.

Method and interpretation

The analysis explains how information was selected and compared. Quantitative findings distinguish counts, estimates, rates and projections; qualitative findings identify whose account is represented and its limitations.

An inference is identified as an inference. If evidence is insufficient to answer a question, the brief records the gap and the further information that would be needed.

Deliverables

We agree the format your institution needs, from a decision brief, market profile or comparative note to a source schedule, research presentation or review of an existing plan.

Each deliverable presents the question, method, findings, limitations and implications for the decision, with references that allow readers to trace material claims.

Using a research output

The institution decides how to act on the information. Findings should be read alongside the date and scope of the analysis, the institution's resources and any specialist requirements affecting the proposed activity.

Research does not establish a guaranteed volume of enquiries, enrolments or income. Nor does an analysis of a prospective partner replace the authority or approvals needed to enter a relationship.

Updates and further work

We agree whether the question calls for a single brief, scheduled updates or a later stage when new information becomes available. Continuing arrangements specify the coverage and review triggers.

If the purpose changes materially, we review the method and evidence before applying earlier findings to the new decision.

Our practical guides explain how institutions can formulate a partnership brief, organise evidence and distinguish different forms of public status. The editorial page explains the approach used for the public resources on this website.

Practical guides · Editorial and sources

Discuss the decision and the evidence required

Send the question, the intended use of the output, the countries or organisations concerned and any existing information. Include the decision date and preferred format so that the proposed scope can address the actual requirement.

Discuss a research requirement